Olympic 2024 Augmented Reality (AR)

Description

Olympic games 2024 is the biggest sporting event of the year.

RTHK is the Hong Kong’s leading broadcaster implement the first local broadcaster to incorporate cutting-edge augmented reality (AR) technology into Porta Server for real-time data visualisation.

Type of Works

Real – Time Data

AR 3D animation creation Unreal Engine

Porta Server

To enhance the viewing experience, RTHK will almost certainly leverage the latest advancements in real-time data acquisition and visualization technologies. By using systems like Disguise’s Porta Server platform will likely play a central role, seamlessly integrating live performance data, statistics, and graphics to deliver a more immersive and information-rich broadcast.

This could manifest in a variety of ways – from overlaying real-time leaderboards and split times during live event coverage, to generating dynamic data visualizations that provide deeper insights into athlete performance and race/game dynamics. The goal will be to create a viewing experience that is not only visually captivating, but also highly informative and engaging for the audience.

Results

Building on the success of innovative broadcast approaches used in recent major sporting events, networks may also experiment with augmented reality (AR) elements. By blending virtual graphics with the live video feed, they could transport viewers into a captivating, mixed-reality environment that brings them closer to the action in new and exciting ways. This could further redefine the traditional sports broadcast format, elevating it into a more immersive, next-generation viewing experience.

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